We’re so excited to announce that word-of-mouth guru, Andy Sernovitz, will give the opening keynote presentation at Buzz2009 in Washington, DC on July 9. Andy will talk about the core concepts that drive word of mouth, how social media plays a part, and what associations can do to create buzz around the great work they do.
Andy Sernovitz
About Andy
Whenever there’s been an innovation in marketing, Andy Sernovitz has been there.
An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do better marketing. Andy teaches word of mouth marketing at Northwestern, taught Entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies. GasPedal, his consulting company, advises great brands like TiVo, Dell, Ralph Lauren, Sprint, and Kimberly-Clark.
He created the Word of Mouth Marketing Association around the latest revolutions in blogs, buzz, and word of mouth. Before that, in the dot com days, he ran the Association for Interactive Marketing.
Andy writes an amazing newsletter and blog called Damn, I Wish I’d Thought of That, and is author of the book Word of Mouth Marketing: How Smart Companies Get People Talking.
Stay tuned for more updates.
We’re waiting to hear back from more very fancy potential speakers. We’ll add their sessions and bios to this blog as we finalize each timeslot.
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