Rob Birgfeld knows a thing or two about associations, social media, and creating a buzz. Which is why he’s going to be so fantastic as the moderator of the session exploring association social media in action. He knows the questions that will get to the meat of what each organization is doing, having been an association professional himself. And now that he’s part of the SmartBrief on Social Media team, he might just have some surprises for us, too.
Rob Birgfeld
About Rob
Rob Birgfeld is Director of Audience Development at SmartBrief. He is responsible for all reader growth and online marketing initiatives, which include social media and various social media strategies. Before SmartBrief, Rob spent time at The New York Times, Vault.com, Grocery Manufacturers Association, American Diabetes Association and the National Restaurant Association. He is a firm believer in social media as a primary growth channel and writes about his experiences at www.smartblogs.com/socialmedia.
