There are exactly four panelists joining me for the Association Spotlight session next week at Buzz 2009. That means there are four reasons to join us and learn from those in the trenches. I’ve already highlighted the first two– and the next two are just as exciting.
Take Marguerite Murer Tortorello, senior vice president for Public Affairs at Property Casualty Insurers of America (PCI). She leads advancement of advocacy initiatives and industry reputation management through traditional AND social media strategies. Not only does Tortorello bring association experience to the table, she also brings years of experience down in our neck of the woods for a little operation known as the White House.
My initial discussion with Marguerite was fascinating– and she’s got an interesting spin on how to promote the merits of social media at her association. While most of us dabble in the fine art of “get the intern to do it”– Tortorello educates and engages the board for a “top-down” approach.
She’s got great stories to tell– and we’ll welcome her back to Washington with open arms.
I’ll highlight our last panelist shortly– and then open the blog up for questions for the group.
