One of the highlights of Buzz2009 will be the Noon session led by Guy Kawasaki entitled From Brainstorm to Firestorm: Creating an Environment for Viral Marketing Success. Guy will moderate a roundtable discussion with four masters of buzz: Andy Sernovitz, Brendan Hart, Stacey Kane, and Stephanie Miller about what makes something viral.
And, oh yeah, this session will be webcast LIVE and available for FREE to SmartBrief subscribers. And since subscribing to SmartBrief on Social Media is free, well, you get the picture.
You might think it’s crazy to give away the most star-studded session on the program for free. (OK, you might be right about that.) But here’s a little secret. Buzz2009 attendees in the room will have exclusive access to the entire panel, all of whom will be there in-person. Still, if you can’t make the trip to DC on July 9, here are the details for the free webcast.
Webcast Summary
Day: Thursday, July 9
Time: Noon–1:30pm
Register for the webcast
In this live video simulcast, experts put shape around the magic behind viral marketing. Guy Kawasaki and Andy Sernovitz will lead a lively discussion with a panel featuring National Geographic’s Brendan Hart, California Tortilla’s Stacey Kane and Return Path’s Stephanie Miller. This diverse and well-rounded group will discuss how they position themselves or their clients well for firestorms of buzz, sales and cred.
You’ll learn how to use social media to:
- Energize your brand
- Activate your fans
- Increase sales
- Drive traffic to your Web site
- Engage your commmunity
